Delivering a quality design and construction project is impossible without the owner defining their expectations and understanding the competing interests of Quality|Time|Cost.
Project Alignment is created as the owner defines these expectations and distributes the risk to qualified partners. Roles and responsibilities of each partner must be clearly stated in their contracts and accountability maintained throughout the project. The following formula represents the key variables to Quality Management.
Quality Management = Project Definition + Contract Alignment + Maintaining Accountability
Owners need to consider (a) whether or not they have the expertise to establish and manage these variables and (b) how much risk they are willing to tolerate.