Why doesn't the Owner get what they want?

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Let's face it, anyone that has been within arm's reach of a construction project is acutely aware of the likelihood of the project not turning out the way they think it should.

The design and construction industry is broken. Owners don't always get what they want; architects end up designing what they want; contractors end up building whatever is cheapest; and, the owner is left holding the bag. The only real winners are the lawyers representing each party in the all too inevitable lawsuit.

Is there not a better way?

The Problem

We think so; but, you have to understand the problem before solving it. The following cartoon seems to illustrate it well.

The Owner's Design & Construction Problem

Good architects, engineers, contractors, subcontractors, suppliers, etc. end up taking the easy way out because - they can. Most owners are not equipped with the tools and resources to avoid the design and construction problem.

Poor communication, failure to follow up and ultimately follow through, and anxiousness to be done and move on make almost every construction project a guaranteed failure.

Communicate, Communicate, Communicate, Document

As the Captain said in Cool Hand Luke, "What we've got here is failure to communicate." Or, as George Bernard Shaw said, "The single biggest problem in communication is the illusion that it has taken place." The reality is that effective communication doesn't happen by accident - it is deliberate and requires a lot of work.

What really is good communication? Why is it so difficult - darn near impossible?

Since our understanding of a conversation is based on our own experience and, frankly, how well we paid attention, it is certain that two people are going to walk away from a conversation with different understanding.

Relentlessly Follow Through


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